Agency. In-house. Healthcare. Retail. Consumer. Public service. Culture.
WEIRD + EFFECTIVE + CULTURALLY AWARE + BUSINESS-MINDED
BUSINESS IMPACT
$1.88M INCREMENTAL SALES IN 4 WEEKS
ShopRite Seafood · Creative Director#1 BACK TO SCHOOL CAMPAIGN OF 2019
Walmart Back to School · YouGov
Beat Old Navy, Target + NikeSALES RECORD BROKEN
Walmart Back to School+6.71% YEAR-OVER-YEAR SALES
ShopRite Halloween · Creative Director+1.5% UNIT GROWTH · 50% ABOVE TARGET
ShopRite “Oh Yeah” · Creative Director5× BENCHMARK PERFORMANCE
ShopRite “Oh Yeah” · Creative Director$1.5M DONATION ACHIEVED
ShopRite LPGA Classic · Creative Director6,700+ PIECES OF EDITORIAL COVERAGE
ShopRite LPGA Classic · Creative Director#1 MOST POPULAR HAIRCARE BRAND
Head & Shoulders · 2018$3B+ GLOBAL RETAIL SALES
Head & Shoulders · P&G · 2017 (during my tenure)+$1.67B NET SALES GROWTH
HomeGoods 2012–2016 · +74% (during my tenure)
CULTURAL & EDITORIAL
AD COUNCIL × ADOPTUSKIDS
Multiple Choice Parenting · Senior Art Director
Featured in The Drum + Ads of the World#WHENWEFIGHTWEWIN
Creative project · Co-creator
Featured in Ad AgeFUCK MOTHERS DAY
Creative project · Co-creator
Featured in Ad AgeSXSW 2027
The Human Engine
Public voting round · UChicago Medicine × TGR Haas F1 × BPD
LEADERSHIP & MENTORSHIP
GUEST INSTRUCTOR, MIAMI AD SCHOOL
Social Media Strategy Master’s Program · June 2019MENTOR, SYRACUSE ALUMNI
Since 2005HIGH SCHOOL STUDENT MENTOR
Virtual Enterprises International advertising competition
KBS+ / First Place · 2013