Agency. In-house. Healthcare. Retail. Consumer. Public service. Culture.

WEIRD + EFFECTIVE + CULTURALLY AWARE + BUSINESS-MINDED

BUSINESS IMPACT

  • $1.88M INCREMENTAL SALES IN 4 WEEKS
    ShopRite Seafood · Creative Director

  • #1 BACK TO SCHOOL CAMPAIGN OF 2019
    Walmart Back to School · YouGov
    Beat Old Navy, Target + Nike

  • SALES RECORD BROKEN
    Walmart Back to School

  • +6.71% YEAR-OVER-YEAR SALES
    ShopRite Halloween · Creative Director

  • +1.5% UNIT GROWTH · 50% ABOVE TARGET
    ShopRite “Oh Yeah” · Creative Director

  • 5× BENCHMARK PERFORMANCE
    ShopRite “Oh Yeah” · Creative Director

  • $1.5M DONATION ACHIEVED
    ShopRite LPGA Classic · Creative Director

  • 6,700+ PIECES OF EDITORIAL COVERAGE
    ShopRite LPGA Classic · Creative Director

  • #1 MOST POPULAR HAIRCARE BRAND
    Head & Shoulders · 2018

  • $3B+ GLOBAL RETAIL SALES
    Head & Shoulders · P&G · 2017 (during my tenure)

  • +$1.67B NET SALES GROWTH
    HomeGoods 2012–2016 · +74% (during my tenure)

CULTURAL & EDITORIAL

  • AD COUNCIL × ADOPTUSKIDS
    Multiple Choice Parenting · Senior Art Director
    Featured in The Drum + Ads of the World

  • #WHENWEFIGHTWEWIN
    Creative project · Co-creator
    Featured in Ad Age

  • FUCK MOTHERS DAY
    Creative project · Co-creator
    Featured in Ad Age

  • SXSW 2027
    The Human Engine
    Public voting round · UChicago Medicine × TGR Haas F1 × BPD

LEADERSHIP & MENTORSHIP