I’ve seen it all. From major alphabet-soup agencies to small in-house shops. From building global, multi-million-dollar campaigns, to scrappy, fast-turn productions. From pitching to proactivity. And I still find joy in the job, knowing that we get to be the fun part, the memorable part, the meaningful part of someone’s day.

Highlights include shooting across five Walmarts in five states in five days, convincing a 15-year-old to shave his hair into a “lizard shape,” winning pitches we really, really wanted, building a 20-foot tall birthday cake experience for kids, and connecting with some of the smartest, kindest people I have ever met (and trying to learn everything I can from them).

I’m most drawn to purpose-driven work, where advertising intersects with meaning. This is what fills my proverbial cup. Outside of work, I’m happiest outdoors, traveling, or eating dessert.

And yes, of course I dabble in AI. Current favorite: Weavy.

If you’ve made it this far, you’ve earned a fun fact: I won my wedding dress in a NYC-wide scavenger hunt (before Uber and iPhones!)