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JBL needed a social campaign to launch their new waterproof portable speakers. That got us thinking: who would be most excited for this pool-friendly product?

No one more so than everyone's favorite summer mascot: the inflatable swan. A spokeswan was born.

We shot a bunch of vignettes and stills of our Spokeswan to use on JBL's social channels.

"Deflated" - Post copy: Struggle city.

"Bikini" - Post copy: My reaction when it's THAT kind of pool party.

"Swimmies" - Post copy: When you've had a few too many mocktails.

"Tanning" - Post copy: Memorial Day vs. Labor Day

"Diet" - Post copy: When that pre-summer diet actually works.