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HomeGoods

In the rapidly growing category of discount home decor, HomeGoods stands out by offering a unique and ever-changing selection of merchandise. Every store offers something different, encouraging you to express your style, your way.  

Our "New Rules to Happy" campaign, which includes five :15 spots in total, embraces this philosophy of self-expression, empowering shoppers to design their home however they like. 

“how to set a table” :15

“how to make a bed” :15

“how to organize a kitchen” :15

Directors: Josh and Xander | Creative Directors: Melody Henderson and Michele Kunken | Sr. Art Director: Jess Mottola | Sr. Copywriter: Renee Banta | Producer: Daniel Roversi | Agency: kbs | Production: @radical | Editorial: Akiko / Cut and Run | Music: SOUTH | Graphics: The Mill

A year later we were asked to create a campaign using Peggy Lee's song, "It's a Good Day." (warning: this song will be stuck in your head for the rest of your life.)

“closet makeover” :30

Directors: Josh and Xander | Creative Directors: Melody Henderson and Michele Kunken | Sr. Art Director: Jess Mottola | Sr. Copywriter: Renee Banta | Producer: Kiyon Spencer | Agency: kbs | Production: @radical | Editorial: Akiko / Cut and Run | Music: Beta Petrol | Graphics: MPC