Henrik Lundqvist, goalkeeper for the New York Rangers, has a beautiful, healthy head of hair thanks to Head & Shoulders (and genetics). It’s just wrong to keep it hidden under a helmet.
Director: Jake Hurwitz | ECD: Richie Glickman | ACD/art: Jess Mottola | Senior Copywriter: Lauren Finn | Producer: Jerry Boyle | Agency: Saatchi & Saatchi | Production: Harbor
We also created a library of HenGifs that hockey fans can find on Giphy.
They’ve racked up 13.7 million views in ten months!