new thumbs_0001_henrik black.jpg

Head & Shoulders

Henrik Lundqvist, goalkeeper for the New York Rangers, has a beautiful, healthy head of hair thanks to Head & Shoulders (and genetics). It’s just wrong to keep it hidden under a helmet.

“Helmets” :15

“Bubble” :15

Director: Jake Hurwitz | ECD: Richie Glickman | ACD/art: Jess Mottola | Senior Copywriter: Lauren Finn | Producer: Jerry Boyle | Agency: Saatchi & Saatchi | Production: Harbor

We also created a library of HenGifs that hockey fans can find on Giphy.

They’ve racked up 13.7 million views in ten months!