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AdoptUSKids

Being a parent is tough, but being a teen without a loving family is even tougher. For over 10 years, AdoptUSKids has been reassuring adults that they don't need to be perfect to be a perfect parent. And according to AdAge, the message is working!

“Multiple Choice Parenting” Campaign

2017: Director: Scott Vincent | ECD: Jon Goldberg | Sr. Art Director: Jess Mottola | Copywriter: Lauren Finn | Producer: Daniel Roversi | Agency: kbs | Production: Hungryman | Editorial: Maury / PS260 | Sound: Glenn / Soundlounge

2016: Director: Scott Vincent | CCOs: Dan Keleher, Jonathan Mackler | ECD: Jon Goldberg | Sr. Art Director: Jess Mottola | Copywriter: Lauren Finn | Producer: Allyson Doody | Agency: kbs | Production: Hungryman | Editorial: Maury / PS260 | Sound: Glenn / Soundlounge

We also shot some imagery for OOH use.

Photography: Glenn Gyssler | Art Director: Jessica Mottola | Copywriter: Renee Banta. | Creative Directors: Will Bright, Grant Simpson

And, as a bonus, we created a tumblr full of parent fails called "Oh, Parents!"

Here are my favorite submissions.